2. How to use Twitter for business video click here
16 October, 2009
2. How to use Twitter for business video click here
15 October, 2009
27 July, 2007
Google Sitemaps is a simple and fast way for your site to be constantly indexed and updated by Google.
This article will discuss the benefits of implementing this new technology, who should use it, how it works and how to create a Google Sitemap for your web site.
Benefits of having a Google Site Map
1. Speeds up the discovery and addition of your web pages in the Google index.
2. Enables Google to quickly find web pages that have been recently changed.
3. A method for your site to be listed and appear quickly in Google.
4. Helps Google to keep search content fresh, so people have the most up to date information available.
Who should use Google Sitemaps?
All site owners can use Google sitemaps whether you have one page or millions of pages, however it's mostly geared towards people that make frequent changes to their web pages.
Normally web pages on a large site will not all get indexed because the links are too deep within the site. By including all your pages in the Google Sitemap you have a better chance of them all being indexed as Google thrives on fresh content. According to Google, it won't increase your site's rankings.
How does it work?
Google sitemaps are created using XML (Extensible Markup Language). This is a coding language similar to HTML(though a little more complex). It is often used these days in syndicated feeds or blogs.
Here is the sample XML code you would include for each page of your site:
(remove periods for code to work)
Here is a breakdown of what each line represents:
location - name of your webpage ie http://www.yoursite.com
last modified - when you last modified the page.
change frequency - tells Google how often you modify that particular page, whether it's never, weekly, daily, hourly, monthly or yearly.
priority - sets the priority you want Google to place for that page on your site. You can prioritize your pages: 0.0 being the least, 1.0 being the highest, 0.5 is in the middle.
This is only relative to your site. It will not affect your rankings. Certain pages on your site may have more significance than others because they are updated more often ie home page, articles page.
How to Create a Dynamic Google SiteMap XML File
It would take a long time to create your Google Sitemap by hand especially if you have a site that contains 1000s of pages.
Fortunately Google provides the Sitemap Generator that allows you to generate a sitemap very quickly. It's a Python script that creates a Sitemap for your site using the Sitemap Protocol. This script can create Sitemaps from URL lists, web server directories, or from access logs.
You can read more about it here:
Other Sitemap Generators.
Google has also compiled a list of third party generators.
Personally I use the free sitemap generator It's simple to use and quickly produces the necessary XML code for your site.
Here are the steps on how to create your Sitemap using this free Sitemap Generator:
1. Go to http://www.sitemapspal.com and enter your site's address.
2. Copy the code that it generates for your site and paste it into notepad.
3. Save the text file as sitemap.xml
4. Upload this file to the root directory (same place as your home page) of your web server.
5. Open up a Google Site Map account and submit your site's address.
6. Every time you modify a page or pages, login to your Google account and click on the resubmit button.
7. Repeat this procedure for all of your web sites.
The best tool for Google sitemap you can download free on http://gsitecrawler.com/
30 June, 2007
How can Google find out that a web site is over-optimized?
Google has an algorithm that detects over-optimized websites. The detected websites are downranked in the Google search results. This over-optimization filter in Googles ranking algorithm is also called the "-950 penality" because that is what usually happens to over-optimized web pages: they are downrankied 950 positions.
Google's anti-spam engineer Matt Cutts published a video in which he also mentions over-optimization as a reason for ranking problems.
Is your website over-optimized?
Some "SEO experts" recommend that you should have H1 tags on your web sites in any case. Others say that you must have this element and that element on your web pages.
If you follow the advice of all of these experts then it's likely that your web pages are over-optimized. Don't listen to everything you hear in SEO forums.
How to avoid over-optimization
It depends on your keywords, on your competition and on many other factors if you should use special elements on your website or not. For example, it might make sense not to use the H1 tag on your web pages if other factors are more important for your keyword.
This is why we developed the top 10 optimizer tool. The top 10 optimizer tool analyzes the web pages that currently have a top 10 ranking for your keyword. Since these pages have top 10 rankings, they must have done something right.
IBP analyzes the top ranked pages and then it tells you in plain English how to change your own web pages so that your site can get top 10 rankings. IBP analyzes on-page factors as well as the structure of the inbound links.
IBP's recommendations are based on the analysis of the current top 10 results and they are specifically for your keyword, your website and Google (or any other search engine that you specify). IBP only recommends special web page elements if they are successfully used by top ranked web pages.
In contrast to other tools, IBP does not give general advice that often leads to over-optimization.
Over-optimizing your web pages can harm your rankings on Google and other major search engines. Use the right tools to find out how to optimize your web pages without upsetting Google.
28 June, 2007
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